Asset Identification through DataDots

DataDots are a very affordable, state-of-the-art, asset identification technology. The DataDots are tiny; about the size of a grain of sand. Once registered (free with purchase), DataDots can be used to identify property with its rightful owner.

Additionally, because of their size and proliferation (multiple DataDots are advised to be applied to assets in hidden and obvious locations), DataDots become an effective Theft Deterrent. For example:

• Esso (Exxon Australia) reported an 88% decline in employee pilferage of company assets 1 year after implementing a DataDot program.
• Subaru Australia has implemented a DataDot program which has resulted in a 93% decrease in unrecovered stolen vehicles.
• The Australian Broadcasting Corporation (ABC) identified a need to protect computer equipment such as laptops, which are attractive and easy to steal, together with a number of highly attractive mobile broadcasting assets. Their analysis showed the cost of protecting 17,000 assets with would be recouped if they prevented the theft of – or enabled the recovery of – just eight or ten expensive assets like laptops. “In addition to providing a psychological barrier to the theft of assets, the strategy has indeed paid for itself with the return of a number of assets by the police, tracing the assets back to the ABC via the DataDot technology,” said Laurie Treloar, ABC Risk and Asset Manager. “As these assets are below insurance excess it represents an important recovery for the ABC.”
• In a six month trial of DataDots in 40 Australian schools, school property theft was reduced by 89% - an average saving of A$6000 at every school. As a result, all schools in the state if New South Wales were then given the opportunity to use the technology. All valuable and portable school equipment including computers, VCRs, televisions, mobile phones, cameras, tools and art work were DataDotted. Even the school lawn mowers were protected. The then Minister for Education & Training, John Aquilina, was very pleased with the results. He said. “The message to would-be offenders is clear. Don’t try it, you’re being watched and you will get caught.” The system has significantly driven down the incidence and cost of theft, vandalism and arson in NSW schools.”

Interested? Contact DHI at 303-810-7368 or visit our webpage for more information.